This piece analyses marketing spends of the two-wheeler industry on TV and Digital media. October 2016 was the busiest month for the industry, and YouTube has been the focus in terms of digital channels. Read on to know more.
With the help of report below, marketers can study advertising strategies adopted by front-runners across industries. With the advent of the cross-screen era, it is imperative to not restrict oneself to a single platforms, but rather expand the horizon of advertising and include all forums under one umbrella – TV, Facebook, Twitter, Instagram, YouTube and Google Searches. This report captures the second half of the year 2016 in terms of advertising sector. It leverages the power of SilverPush’s premium product, PRISM, to gather data collectively to draw actionable insights. For the detailed report, please subscribe with us. Here is a […]
Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose is becoming increasingly complex. A lot of hard work and toil is invested to create over-the-top advertising solutions to hit the psyche of the viewer but is it really generating the desired results? Sadly the answer is ‘No’! The advertising world is undergoing a shift as marketers get to grips with digital media. According to research by eMarketer, in 2015 Britain became the first country in the world where spending on digital ads […]
August to November has been rather heavy for the Automobile sector, with the festivities in full swing. The speed-bump in this otherwise smooth journey has been the demonetization decision, whose impact can be seen in mid November. Read on to know more.
Extensive mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. The first 20 days after demonetisation also witnessed a 20% surge in searches for the e-wallet industry in India. On the other hand, as people grappled with the aftereffects of demonetization, searches for e-commerce dropped a whopping 39%. While news channels continued to occupy the biggest share, brands increased their spending on Hindi and Kids channels to spread awareness. On the social media front, Twitter and Instagram, though not as popular as Facebook, saw a substantial increase in usage post the demonetization announcement. […]
As the festive season comes to a close, have a look at how the top 3 e-commerce players of India disrupted the market in about two weeks with their major sales! This analysis has been picked up by Economic Times, Brand Equity.
Maddies 2016 : SilverPush bags award for unique Lead Generation Strategy! Category : Marketing Strategy -Lead Generation Award Won : Bronze SilverPush, in partnership with Unilever and PHD India, has been recognized at the Maddies, October 2016, for its advertising techniques during the Indian premier League. A strategy was devised to target the 81% TV viewing audiences that use TV and smartphones simultaneously. The India Premier League, one of the biggest Cricket leagues of the country, with a wide viewership reach, was the best for this purpose. By utilizing IPL break times, Pureit engaged in digital messaging only when viewers […]
Getting the media investments on TV screen to promote the product is blessing in disguise for every online marketer. It definitely means that you shall be growing disproportionately with your mobile app inflated organic installs, higher time spent by consumers, and an increased number LTV consumers that you win. At the back of head, there is this tingling that do consistently bothers every marketer and he expects the answers to come for his worries from either category’s success, media agency learnings or his experience with TV media planning all these years. Moving in an era where netizens and digital […]
In chaos theory, the butterfly effect is a concept, that small causes can have large effects. It essentially means a sensitive dependence on initial conditions, in which a small change could result in large differences, at a later stage. We have often witnessed the butterfly effect in action in television advertising and the money spent on TV ads. TV media communication has been credited for driving reach in the short run and uplift in brand scores in the long run for advertisers. For years, this criterion has been a benchmark for evaluating crores of advertising money spent on television advertisings. […]
The telecommunication industry in India is HUGE but its major segments – smartphones and mobile operators – follow different paths to attract the audience. We studied the two industries over a period of three months to see whether these two segments complement each other or not. This infographic has been picked up by : AdAge India Digital Market Asia Exchange4Media Inc42.com Televisionpost.com Businessfortnight.com VARIndia.com Mumbainews.net Yahoo News Business Standard online ITnewsonline.com Indiainfoline.com Biznews.in The Telegraph (online) Hindustan Times Chennaionline.com