Iamwire talks about SilverPush retargeting technology on mobile platforms

With most businesses already being familiar and investing heavily on retargeting of their web-based ad campaigns – mobile retargeting – in Indian market – is more or less a topic of confusion – if talking of its availability. While the technology to enable retargeting being technically possible, the industry is still at a very premature level and most of the advertisers in mobile space rather stick to simple display advertisements only. In order to change that, and offer an end to end ad retargeting service on mobiles, Silverpush – a Gurgaon based GSF accelerator startup, has come up with its own […]