NextBigWhat on SilverPush’s plans for Mobile Advertising

Simple display advertisements are passe. Ads have become personal and intelligent on the Internet. But its a whole new scene when it comes to mobile. Multiple screen sizes, operating systems, lower interactivity and slower data speeds pose challenges to advertisers wanting to reach millions of mobile users. SilverPush, a GSF accelerator company, is trying to ease the process of targeted advertising on mobile with its mobile ad re-targeting technology. Though there are a bunch of Indian digital ad networks that provide dynamic re-targeting on the Internet, there aren’t many such on mobile Internet. With India becoming the third largest smartphone […]