Ad-exchanger talks about SilverPush technlogy

Even though the mobile advertising space is already crowded, India-based startup Silverpush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and Mudit Seth. AdExchanger spoke with Modon and Seth about the company’s plans for pursuing US marketers and its road map. AdExchanger: What problem does SilverPush solve? ALEX MODON: The question we started with was how to retarget people across the mobile Web and apps. We built […]