IDG, Unilazer Invest Rs 9 crore in SilverEdge Technologies

NEW DELHI: Two of India’s top early-stage investors, Unilazer Ventures and IDG Ventures India, have led a $1.5-million (Rs 9.1 crore) round of funding in New Delhi and San Francisco-based mobile re-targeting startup SilverEdge Technologies. The 18-month venture, which owns and operates Silverpush- a cross-device platform that allows major consumer brands to track users across the mobile web and apps – will use the proceeds to build its technology team and setting up its sales and business development teams in the US. While the financial terms were not disclosed, angel investors including Prashant Mehta, former chief executive of digital advertising firm Komli Media; […]