Business Today on SilverPush’s retargeting technology

You may have seen an ad follow you from one website to another. For example, if you browsed shoes on a website on your computer, then hopped over to another site, the shoes you looked at earlier may show up in an ad on the second site. In the world of digital advertising, that is known as re-targeting. It works by dropping cookies (software code) on your browser to track what websites you visit, and uses the data to help advertisers follow you. Now, if you see the same ad on your mobile browser too, it’s not just coincidence. This […]