SilverPush featured in TechCrunch for its Audio Beacon Technology

A number of companies are trying to help advertisers bridge the gap between devices — i.e. to identify when the same person is accessing the web or apps from the desktop, phone and tablets. Now a mobile advertising startup called  Silverpush  says it has created the most accurate approach yet. Making those connections is particularly important for advertisers because of the lack of cookies for tracking user behavior on mobile. As a point of comparison, Kleiner Perkins- and Sequoia-backed Drawbridge says it examines behavior on multiple devices and uses statistical models to suggest when multiple devices are being used by one […]