Mobile phones emerging as an important access device for online shoppers; says Google and Forrester

Mobiles are emerging as a main channel for growth in online shopping segment. In Indian markets, 1 out  of 3 buyers who are purchasing online use smartphones for online buying. The case is no different in Tier 3 cities, where 50% online buyers using mobile phones for transactions. Last month, a study conducted by Google and Forrester research uncovered some interesting trends and predicted the growth of m-commerce for the next 5 years. Take a look at the infographic below.  

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