Technology assisting brands in advertisement analytics

Content, Search and other forms of advertising have gained massive adoptions in the past few years and it has now become a necessity for every brand in this era. So is the analysis of data generated by these mediums. In social media age, the data collected from online touch points has always helped brands in evaluating the how their marketing strategies needs to crafted as well as understanding how customers and consumers make purchase decisions. With the explosion of data from multiple devices, the collective measurement of advertisement analytics across online platforms has become a huge concern. This led to […]