Why we transitioned to Aerospike?

With a Demand Side Platform that was handling 4+ billion ad requests per day, SilverPush was looking for a scalable database that was well above the industry standards in terms of speed, reliability, uptime and operation cost. For reducing the window of response and evolving data architecture SilverPush had to bank on a database, which was used by the many popular ad platforms. SilverPush processes massive amounts of data, close to 50TB/daily and was having a hard time to work with multiple parameters and run various machine-learning models to evaluate the real-time bidding process happening in our ad platform. In such scenario, an […]

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WHY TV CONTINUES TO BE A POWERFUL MEDIUM IN THE DIGITAL AGE

Smartphone subscribers and mobile Internet users are increasing at an eye-popping rate in countries like India. The data consumption in mobile has also changed a lot in the last 5 years; leading to speculation that advertising spends on mobile will overtake TV. In spite of all these factors, the growth of Internet infrastructure to support this double-digit growth of smartphone users is not visible. 4G and similar fast interest services will take a years to penetrate across the tier 2 and 3 cities of India. The traditional media will stay highly important until there is an up shift in the […]

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