Unique Cross Screen Advertising Techniques bring laurels to SilverPush

Maddies 2016 : SilverPush bags award for unique Lead Generation Strategy! Category : Marketing Strategy -Lead Generation Award Won : Bronze SilverPush, in partnership with Unilever and PHD India, has been recognized at the Maddies, October 2016, for its advertising techniques during the Indian premier League. A strategy was devised to target the 81% TV viewing audiences that use TV and smartphones simultaneously. The India Premier League, one of the biggest Cricket leagues of the country, with a wide viewership reach, was the best for this purpose. By utilizing IPL break times, Pureit engaged in digital messaging only when viewers […]

3 things that every online marketer is interested to know about TV advertising

  Getting the media investments on TV screen to promote the product is blessing in disguise for every online marketer. It definitely means that you shall be growing disproportionately with your mobile app inflated organic installs, higher time spent by consumers, and an increased number LTV consumers that you win. At the back of head, there is this tingling that do consistently bothers every marketer and he expects the answers to come for his worries from either category’s success, media agency learnings or his experience with TV media planning all these years. Moving in an era where netizens and digital […]

TV Spends – The Butterfly Effect

In chaos theory, the butterfly effect is a concept, that small causes can have large effects. It essentially means a sensitive dependence on initial conditions, in which a small change could result in large differences, at a later stage. We have often witnessed the butterfly effect in action in television advertising and the money spent on TV ads. TV media communication has been credited for driving reach in the short run and uplift in brand scores in the long run for advertisers. For years, this criterion has been a benchmark for evaluating crores of advertising money spent on television advertisings. […]