Demonetization driving Market Trends

Extensive mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. The first 20 days after demonetisation also witnessed a 20% surge in searches for the e-wallet industry in India. On the other hand, as people grappled with the aftereffects of demonetization, searches for e-commerce dropped a whopping 39%. While news channels continued to occupy the biggest share, brands increased their spending on Hindi and Kids channels to spread awareness. On the social media front, Twitter and Instagram, though not as popular as Facebook, saw a substantial increase in usage post the demonetization announcement. […]