Cross-Screen Advertising Strategies of 2016

With the help of report below, marketers can study advertising strategies adopted by front-runners across industries. With the advent of the cross-screen era, it is imperative to not restrict oneself to a single platforms, but rather expand the horizon of advertising and include all forums under one umbrella – TV, Facebook, Twitter, Instagram, YouTube and Google Searches. This report captures the second half of the year 2016 in terms of advertising sector. It leverages the power of SilverPush’s premium product, PRISM, to gather data collectively to draw actionable insights. For the detailed report, please subscribe with us. Here is a […]

Multi Screen Marketing: The blooming lotus in the pond of advertising

The advertising world is undergoing a shift as marketers get to grips with digital media

Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose is becoming increasingly complex. A lot of hard work and toil is invested to create over-the-top advertising solutions to hit the psyche of the viewer but is it really generating the desired results? Sadly the answer is ‘No’! The advertising world is undergoing a shift as marketers get to grips with digital media. According to research by eMarketer, in 2015 Britain became the first country in the world where spending on digital ads […]