77% of internet users in India tend to interact with a 2nd screen while simultaneously being engaged with the primary screen. This serves as a window of opportunity for brands to connect with an audience who are already conditioned to the brand message delivered via TV and engaging with them during this window of receptivity in real time. Campaigns that have been executed using TV sync have witnessed a 2x increase in digital engagements on Facebook as compared to their stand-alone campaigns. Using such technology helps brand to close the loop between TV to mobile and also connect with an audience […]
India is currently gripped with the Kabbadi fever! The on going Pro Kabaddi League has captured many eyeballs across screens, and many brands are making the most of this event ! The unprecedented rise in viewership has been over 59% as compared to the inaugural day of season which has made the brands realize the worth of this premier sports event on TV.
The mid-year online sales this year has been a huge hit ! Advertisers went all out to highlight the three day long online sales. From wishlisting goods before the sales to appealing to the Gen-Y, the brands had creative ways to attract potential customers. Have a look at their media strategies across platforms. For more information, reach out to us at email@example.com
Mothers in this modern era are the epitome of multi-tasking ! So why should their media habits differ? Take a look at how they disengage from TV to browse on mobile phones, iPads and more. This deep dive will allow media planners to gain insight into this TG’s multi-media consumption patterns and optimize digital bursts accordingly. Want to understand other TGs? Reach out to us at firstname.lastname@example.org
It’s interesting to see advertisers making bold moves and creating performance KPIs beyond GRPs and CPRP on Television these days. Business Standard released how Flipkart taps analytics to deliver more sales on low marketing spend . The buying of media in the sphere of cross screen consumer journey is all about identifying the right medium to place the most appropriate and impactful message for your target audience whilst minimizing spillage and assuring visibility. With this, marketers introduce lean media planning practices for their TV media agencies to fulfil aggressively – replace uneconomical mass channels with frequency builder, high performing niche […]
Across the country, Indians had waited for the biggest match of the year – India vs Pakistan !! But this event was important, not just for TV viewers, but also for the growing population of second screen users! Interaction on Twitter increased manifolds and brands made the most of this hotbed of viewers – on TV and social platforms!! It was Virat Kohli on the Indian side and Wahab Riaz from the Pakistani side who were most talked about players on Twitter. Not just this, Real time syncing with TV moments has allowed brands to expand their reach beyond what was […]
The first phase of 2017 IPL has seen a plethora of great TVCs – creative and catchy! Research revealed that the top advertising mix has changed quite a bit between 2016 and 2017, though mobile phones are still the top contributors. E-commerce no longer features in the noisiest industries while air conditioners have helped ‘durables’ strike high. Overall, the telecommunication industry is rather active with high presence during IPL and independently on YouTube as well. It was also observed that IPL hours, 8 PM onwards, saw a noticeable rise in searches for related brands, which was not present before the start […]
Analysing advertising strategies of the online education sector helps us see the evolution of the industry as well as students! The internet is optimally being used for reason other than entertainment – and education is one such example.
Analysing advertising strategies of the traditionally brick and mortar Banks vis a vis the new portals. This study highlights the meshing tendency prevalent in the target audience and highlights the TV buying strategy of the sector.
Analysing advertising strategies of the Online and Offline insurance providing banks and portals. This study compares the TV buying game plan of offline insurance providers with the online portals of the same industry.