The first phase of 2017 IPL has seen a plethora of great TVCs – creative and catchy! Research revealed that the top advertising mix has changed quite a bit between 2016 and 2017, though mobile phones are still the top contributors. E-commerce no longer features in the noisiest industries while air conditioners have helped ‘durables’ strike high. Overall, the telecommunication industry is rather active with high presence during IPL and independently on YouTube as well. It was also observed that IPL hours, 8 PM onwards, saw a noticeable rise in searches for related brands, which was not present before the start […]
Analysing advertising strategies of the online education sector helps us see the evolution of the industry as well as students! The internet is optimally being used for reason other than entertainment – and education is one such example.
Analysing advertising strategies of the traditionally brick and mortar Banks vis a vis the new portals. This study highlights the meshing tendency prevalent in the target audience and highlights the TV buying strategy of the sector.
Analysing advertising strategies of the Online and Offline insurance providing banks and portals. This study compares the TV buying game plan of offline insurance providers with the online portals of the same industry.
Analysing advertising strategies of the Online and Offline fashion and apparel platforms. This study compares the TV buying game plan of brick and mortar retail outlets with the online portals of the same industry.
Analysing advertising strategies of the Online and Offline Jewellery selling platforms. This study compares the TV buying game plan of brick and mortar retail outlets with the emerging online portals of the same industry.
This piece analyses marketing spends of the two-wheeler industry on TV and Digital media. October 2016 was the busiest month for the industry, and YouTube has been the focus in terms of digital channels. Read on to know more.
With the help of report below, marketers can study advertising strategies adopted by front-runners across industries. With the advent of the cross-screen era, it is imperative to not restrict oneself to a single platforms, but rather expand the horizon of advertising and include all forums under one umbrella – TV, Facebook, Twitter, Instagram, YouTube and Google Searches. This report captures the second half of the year 2016 in terms of advertising sector. It leverages the power of SilverPush’s premium product, PRISM, to gather data collectively to draw actionable insights. For the detailed report, please subscribe with us. Here is a […]
Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose is becoming increasingly complex. A lot of hard work and toil is invested to create over-the-top advertising solutions to hit the psyche of the viewer but is it really generating the desired results? Sadly the answer is ‘No’! The advertising world is undergoing a shift as marketers get to grips with digital media. According to research by eMarketer, in 2015 Britain became the first country in the world where spending on digital ads […]
August to November has been rather heavy for the Automobile sector, with the festivities in full swing. The speed-bump in this otherwise smooth journey has been the demonetization decision, whose impact can be seen in mid November. Read on to know more.