Cross-Screen Advertising Strategies of 2016

With the help of report below, marketers can study advertising strategies adopted by front-runners across industries. With the advent of the cross-screen era, it is imperative to not restrict oneself to a single platforms, but rather expand the horizon of advertising and include all forums under one umbrella – TV, Facebook, Twitter, Instagram, YouTube and Google Searches. This report captures the second half of the year 2016 in terms of advertising sector. It leverages the power of SilverPush’s premium product, PRISM, to gather data collectively to draw actionable insights. For the detailed report, please subscribe with us. Here is a […]

Multi Screen Marketing: The blooming lotus in the pond of advertising

The advertising world is undergoing a shift as marketers get to grips with digital media

Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose is becoming increasingly complex. A lot of hard work and toil is invested to create over-the-top advertising solutions to hit the psyche of the viewer but is it really generating the desired results? Sadly the answer is ‘No’! The advertising world is undergoing a shift as marketers get to grips with digital media. According to research by eMarketer, in 2015 Britain became the first country in the world where spending on digital ads […]

Demonetization driving Market Trends

Extensive mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. The first 20 days after demonetisation also witnessed a 20% surge in searches for the e-wallet industry in India. On the other hand, as people grappled with the aftereffects of demonetization, searches for e-commerce dropped a whopping 39%. While news channels continued to occupy the biggest share, brands increased their spending on Hindi and Kids channels to spread awareness. On the social media front, Twitter and Instagram, though not as popular as Facebook, saw a substantial increase in usage post the demonetization announcement. […]

Unique Cross Screen Advertising Techniques bring laurels to SilverPush

Maddies 2016 : SilverPush bags award for unique Lead Generation Strategy! Category : Marketing Strategy -Lead Generation Award Won : Bronze SilverPush, in partnership with Unilever and PHD India, has been recognized at the Maddies, October 2016, for its advertising techniques during the Indian premier League. A strategy was devised to target the 81% TV viewing audiences that use TV and smartphones simultaneously. The India Premier League, one of the biggest Cricket leagues of the country, with a wide viewership reach, was the best for this purpose. By utilizing IPL break times, Pureit engaged in digital messaging only when viewers […]

3 things that every online marketer is interested to know about TV advertising

  Getting the media investments on TV screen to promote the product is blessing in disguise for every online marketer. It definitely means that you shall be growing disproportionately with your mobile app inflated organic installs, higher time spent by consumers, and an increased number LTV consumers that you win. At the back of head, there is this tingling that do consistently bothers every marketer and he expects the answers to come for his worries from either category’s success, media agency learnings or his experience with TV media planning all these years. Moving in an era where netizens and digital […]